Sandra Naipaul, Ph.D.
Assistant Professor
Phone #: (407) 903-8176
Email Address: snaipaul@mail.ucf.edu

Dr. Sandra Naipaul is currently an Assistant Professor at the University of Central Florida, Rosen College of Hospitality Management, in the Department of Tourism, Events, and Attractions.

One of Dr. Naipaul’s outstanding achievements was the development of a B.S. degree in Hospitality Management for Montclair State University, New Jersey where she was the Coordinator of the Hospitality Management Program and Assistant Professor. The degree program was developed and approved by the state in less than two years.

Dr. Naipaul’s academic career began as an elementary school educator in Trinidad, her home country. She earned her B.S. degree in Hospitality Management at SUNY College at Buffalo, New York State University, her MBA at Niagara University, Niagara, New York and her Ph.D. at The Ohio State University, Columbus, Ohio.

Dr. Naipaul’s research interest includes:
Marketing:                        Pricing, Internal Marketing, Destination Marketing and Infinity Card Marketing

Tourism:                           Agri-Tourism

Diversity Issues:                Hispanics in the Hospitality Industry

Curriculum Development: Hospitality Curriculum

Publications:

Parsa, H. G. & Naipaul, S. (Accepted). Price-ending Practices and Managerial Perspectives in the Hospitality Industry: A Reciprocal Phenomenon Part I, Journal of Service Research. (November, 2005)

Naipaul, S. & Parsa, H.G. (2004). Price-Ending Practices and Consumers Behavior in the Hospitality Industry: A Reciprocal Phenomenon Part II, Advances in Hospitality & Tourism, 1, 71-87.

Hu, H.H. “Sunny”, Parsa, H. G., Naipaul. S. & Zhao, J. (2004) “Restaurant Pricing Strategies in Europe, USA and Taiwan: A Comparative Study”, Proceedings of the EuroCHRIE Congress - The Hospitality and Tourism Educators. (Winner of the Best Paper Award)

Naipaul, S., & Parsa, H. G. (2004). Hospitality and Tourism Product Pricing: Price Framing, Does it Matter? Proceedings of the 2004 International CHRIE Conference, The Hospitality and Tourism Educators, 144.

Naipaul, S., Lin, Li-Chun (2004). Taiwan’s Hospitality Education in the 21st Century,
Proceedings of the 2nd Asia-Pacific CHRIE Conference, The Hospitality and Tourism Educator.

Naipaul, S., & Parsa, H. G. (2003). A Strategic Pricing Model for Hospitality Marketers, Proceedings of the 2003 International CHRIE Conference, The Hospitality and Tourism Educators,143.

Naipaul, S., & Parsa, H. G. (2002). Role of Quality and Value Perception in Psychological Pricing: A Study of Marketing Practitioners, Proceedings of the 5th Annual Fordham Pricing Conference.

Parsa, H. G & Naipaul, S. (2002). Psychological Pricing and Market Manipulation: A survey of Hospitality Marketers, Proceedings of the International CHRIE Conference, The Hospitality and Tourism Educators, 100.

Naipaul, S., & Parsa, H. G. (2001). Menu Price Endings That Communicate Value and Quality, Cornell Hotel and Restaurant Administration Quarterly 42(1), 26-37.

Naipaul, S., & Parsa, H. G. (2000). Supplementary Services as Differentiation Strategy: An Empirical Investigation of Lovelock’s Model in Tourism, Journal of Quality Assurance in Hospitality &Tourism. 1(1), 67-80.