H.G. Parsa, Ph.D.
Phone #: (407) 903-8048
Email Address: hparsa@mail.ucf.edu

Dr. H.G. Parsa is the Chair of Foodservice and Lodging Mgmt Dept, Rosen College of Hospitality Management, University of Central Florida. He holds a Ph.D. (Hospitality Management), MS (Food Science), MS (Biology) and a Food Management Professional (FMP) diploma. He is the Honorable Editor-in-Chief of Journal of Foodservice Business Research. In 2005-06, he received Fulbright Visiting Scholar Fellowship to evaluate hospitality education in India, and recommend Indian Government on enhancing graduate education in hospitality management.

He has published / presented over 100 research papers in business and hospitality journals. He serves on the editorial boards of several academic journals and serves as a frequent reviewer for national conferences including Association for Consumer Research; American Marketing Association etc. His research has appeared in journals such as Cornell Hospitality Quarterly; Journal of Business Research; Journal of Hospitality and Tourism Research; Journal of Hospitality and Tourism Education; Journal of Restaurant and Foodservice Marketing; Journal of Quality Assurance in Hospitality and Tourism; Journal of College and University Foodservice; and proceedings of national conference of International Society of Franchising. He has presented papers nationally and internationally including countries like Canada, Australia, India and China. His research was quoted in national press including Wall Street Journal, NPR, Business Week; Chicago Tribune, USA Today, Fortune and 50 regional newspapers.

His research interests include pricing strategies in foodservice; Green Practices and Corporate Social Responsibility in hospitality; why do restaurant fail?; franchising and quick service restaurant chain management; strategic marketing in hospitality; and changing American food habits. He is a member of American Marketing Association; Association for Consumer Research; Council of Hotel, Restaurant and Institutional Education; Society for Consumer Psychology. He received the Bradford Wiley Best Paper Award at the International CHRIE (2001, 2006), and the Best Paper award at the Euro-CHRIE (2005), John Wiley Teaching Innovation Award. Earlier he received President’s Award for Excellence in Research and Creativity presented by the State University of New York – Buffalo College.

He is active in the hospitality industry. He was on the Executive Board of the Ohio Restaurant Association and Central Ohio Restaurant Association until 2007. He has over a decade of mid-level management experience in the hospitality industry prior to joining the academia. He won numerous industry awards including Hospitality Educator of the Year in State of Ohio (2007).