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The
Institute is involved in a variety of activities that educate
the public at large about the economic and social welfare contributions
of the tourism industry. As such, the Institute serves as an
advocate for the tourism industry. Typical examples of such
activities are: public lectures at civic, community and professional
associations, consultations with entrepreneurs, developers and
financial analysts, and most importantly, sharing its expertise,
data, and opinions with members of the tourism and hospitality
industry and the media.
In
addition to communicating regularly with national, State,
and local professional and civic organizations, the Institute
has published a series of articles in local newspapers and
national trade journals. Locally, the Institute has had an
extensive exposure in the Orlando Business Journal and the
Orlando Sentinel. These publications pertained to major areas
of public concern relating to the Central Florida tourism
industry. The Institute's activities are also quoted frequently
in printed and electronic media locally and nationally.
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